Florence Real Estate
Florence, Texas: Small-Town Charm in the Fast-Growing Austin Area
Florence is a small city with big country charm, sitting in northwestern Williamson County about 40 miles north of Austin and 13 miles from Georgetown. It's part of the fast-growing Greater Austin area, which means residents get the best of both worlds: peaceful, small-town living with quick access to a major city.
Florence's history goes back to the early 1850s, when settlers first moved to the area for its rich soil and good water. The town was first called Brooksville, but the name changed to Florence in 1857 when it opened its first post office. No one knows for sure where the name Florence came from. Some say it honored Florence, Alabama, home of an early postmaster. Others say it was named after Florence Brooks, daughter of the town's first store owner. After the Civil War, cattle ranching took off in the area, along with wheat and cotton farming.
Today, Florence still has that same welcoming, small-town feel. The town features local shops like the Main Street Co-Op and family-owned restaurants such as Mano's Mexican Food, which has served the community since 1997. Just outside of town, The Vineyard at Florence offers a taste of Italy right here in Texas, with beautiful grounds, wine tasting, and a well-known restaurant. History lovers can also visit the nearby Gault Site, one of the oldest known places of early human life in North America, with guided tours offered throughout the year.
Families in Florence are served by the Florence Independent School District. Florence High School even has its own full meat-processing lab, a rare feature that reflects the town's deep farming and ranching roots.
For buyers, Florence offers spacious lots, a strong community feel, and a shorter drive to Austin's job market and city amenities. For sellers, the area's growth potential and small-town appeal make it a great choice to highlight, especially for those looking to escape crowded city life without giving up convenience. Florence is a wonderful pick for anyone wanting a true taste of Texas Hill Country living, all within reach of a booming metro area.
Florence is a small city with big country charm, sitting in northwestern Williamson County about 40 miles north of Austin and 13 miles from Georgetown. It's part of the fast-growing Greater Austin area, which means residents get the best of both worlds: peaceful, small-town living with quick access to a major city.
Florence's history goes back to the early 1850s, when settlers first moved to the area for its rich soil and good water. The town was first called Brooksville, but the name changed to Florence in 1857 when it opened its first post office. No one knows for sure where the name Florence came from. Some say it honored Florence, Alabama, home of an early postmaster. Others say it was named after Florence Brooks, daughter of the town's first store owner. After the Civil War, cattle ranching took off in the area, along with wheat and cotton farming.
Today, Florence still has that same welcoming, small-town feel. The town features local shops like the Main Street Co-Op and family-owned restaurants such as Mano's Mexican Food, which has served the community since 1997. Just outside of town, The Vineyard at Florence offers a taste of Italy right here in Texas, with beautiful grounds, wine tasting, and a well-known restaurant. History lovers can also visit the nearby Gault Site, one of the oldest known places of early human life in North America, with guided tours offered throughout the year.
Families in Florence are served by the Florence Independent School District. Florence High School even has its own full meat-processing lab, a rare feature that reflects the town's deep farming and ranching roots.
For buyers, Florence offers spacious lots, a strong community feel, and a shorter drive to Austin's job market and city amenities. For sellers, the area's growth potential and small-town appeal make it a great choice to highlight, especially for those looking to escape crowded city life without giving up convenience. Florence is a wonderful pick for anyone wanting a true taste of Texas Hill Country living, all within reach of a booming metro area.
Most Popular
1130 Eastern Oaks
$2,375,000
Most Expensive
1130 Eastern Oaks
$2,375,000
Least Expensive
21500 Firefly Road
$230000
Florence Listings Summary
Florence - Town vs. County Stats
Avg Price in Florence: $799,900 / County Avg $491,300
163%
Avg Taxes in Florence: $12,600 / County Avg $8,300
152%
Avg Sq. Ft. in Florence: 2,457 / County Avg 2,251
109%
Avg Price per/sqft in Florence:$326 / County Avg $218
149%
Avg Year Built in Florence: 1991 / County Avg 2010
99%
Avg Days on Website in Florence: 127 / County Avg 102
125%
Florence Real Estate Market Health
New Listings
Reductions
Foreclosures
Short Sales
| Neighborhoods in Florence TX |
|---|
| Andice View |
| Brewester Add |
| Florence City |
| Florence City Lts 1213 & 15 Blk P Resub Blk |
| Ranches/Salado Brook |
| Wa Riggs Surv Abs #1046 |
| Wagon Wheel |
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Data last updated: September 20, 2026 5:51 AM UTC
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This data is provided by the Waco Association of REALTORS® Multiple Listing Service Inc Internet Data Exchange; is for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. The listing broker is listed on each listing; the information is deemed reliable but not guaranteed accurate. Copyrighted © 2026 Waco Association of REALTORS®
Central Texas MLS | Four Rivers Association of REALTORS® All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumer's personal, non-commercial use and may not be used for any purpose other than to identify prospective properties
consumers may be interested in purchasing. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of the Multiple Listing Service. Real estate listings held by brokerage firms other than Bentwood Realty may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. Copyright ©2026 All rights reserved.
Last Updated: September 20, 2026 6:54 AM UTC
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